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If you happen to be in New York anytime soon, do not miss this exciting environmentally conscious pop-up store opening in the middle of Soho on November 11th. Promoting sustainable business and considered design, it will feature green products from brands like Timberland, Toms, Freitag and Stewart+Brown for six weeks in a row. Interestingly enough, the retail space itself has been set up with sustainable store fixtures. The owners literally managed to collect every single thing needed to build this part shop / part gallery / part event space from the dumpsters of New York City. Talk about recycling…. So keep this address in mind: 69 Mercer Street, NYC.

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Words: Giovanna Maselli, photos: Vina Parel Ayers