Everything happening Freestyle...


California. The land of surf, sun, skateboards, hula hoops , frisbees and generally all things cool and good looking. Sitting here in England I thought that perhaps this was all just cliche and exaggeration but then I met Scott Starr. With his long blond hair and good looks he is the personification of "Cali cool". He surfs, snowboards , plays freestyle frisbee, once had a weed farm in the mountains, frequently travels down to his land in Mexico and has the biggest and best collection of surf skate  and frisbee imagery on the planet.

He also invented the Tail Devil" and ran a short lived phone sex buisness but you can read more about that in the final printed article in FSM 4!

Perfectly poised at the epicenter of 80s California Scott Starr action sports photographer was shooting Tony Hawk a long time before he was jumping over fire hydrants on the play station. As the skate scene flourished he also turned his lens on the world of professional frisbee, surfing and snowboarding and it wasn't long before his photographs were a regular feature on the cover of  Thrasher magazine.

Scott Starr's work has never been curated up until now because like most retiring and reluctant  artists, he doesn't realize how good he is and like most real artists he doesn't crave backslapping flattery and glory - he just does it and does it well and with passion. Our motto is "Freestyle magazine- for creative people who like to play." Scott Starr seems to be a manifestation of this slogan. He is the personification of freestyle. In fact he is so freestyle that he even coined his own phrase (much lamented since then)  "freekstyle"  where he emblazoned the now obsolete all wood snowboards with his artwork before they were laminated by Chuck Barfoot of Barfoot snowboards. When you look at pictures of boards before that time you won't see artwork on them and so Starr should rightly claim credit as the first to use a snowboards as a canvas for artwork. He could take the credit but he won't.

Like a story an artists career should have a beginning, a middle and end. Their work should naturally flourish. An organic development. By cataloging Starr's work we can see this evolution of his art and the development of his ideas as he photographs and paints the gregarious world that is his. Starting from his raw action shots, moving to atmospheric  surf pictures where he stands back from the throng of photographers to capture the mood and onto the wild neon 80s moments with rotating  plastic and flying sand. Perhaps now we have a glimpse of where his work is going when we look at some of his still life studies of movie reels. Over the years he has amassed an archive of vintage advertisements and movies that he is starting to arrange into compositions to arouse the attentions of pop art aficionados and film buffs alike.

An artist's life colors their work and Starr's story is as colorful as his 80s trousers. He has got the better of a debilitating medical condition that he has had to deal with and now he has slapped it into place. Let's see where his work will take us next. I imagine it will be somewhere sunny, sexy and sandy and ultimately Scott Starr!

If you want to learn  more of this man and see his work on nice thick quality paper in our next FSM then go to our kickstarter page and order your magazine. Don't forget we only have 20 days to get at least 500 orders otherwise we can't print it. So don't wait to buy a copy in the shop because they won't be any there. If we don't take enough orders then we won't take your money so if you like it then order it now. If we get orders in quickly then we have more of a chance to be a featured project by kickstarter. At the moment it is hard to find the project on their website. If you are strapped for cash then pledge a pound and that also helps us to get on the kickstarter radar. You can always order a mag at a later stage and every penny helps us to get the money to print mags and buy frisbees (issue 4 will be a wham-o fastback).

So we hope you enjoyed this short feature. It is just a taste of what is to come. Support the kickstarter fund and pre-order a copy now!



As part of our campaign to generate funds through our kickstarter project, here is another post this time featuring some of our best fashion shoots from the three issues. Please support the magazine and order an issue 4. You can also pledge for other items like our FSM mini discs or even a frisbee workshop.


"Speedies" Issue 2. Photography by jason McGlade

"ALEXIS" FSM 2. Photographs by Uli Weber.

"YUMMY MUMMY". ISSUE 1. Photography by jason McGlade.

"ALEXIS" FSM 2. Photographs by Uli Weber.

"Fade in" Issue 2. Photography Jodi Jones

"Bambi" FSM 3. Photograps by Daniel Hermy

"Burlesque Beauty" Issue 3. Photographs by Sayaka Maruyama

"Russian doll" Issue 1. Photographs by Jason Mclade

"Elektropatra" ISSUE 03. Photography by Jonny Storey

“ALEXIS” FSM 2. Photographs by Uli Weber.

"Happy night waschen" Issue 3. Photographs by jason McGlade

"Young indian summer" Issue 3. Photography by jason Lee parry.

WE ARE 10 % FUNDED. Please pledge and help bring another FSM to life. Follow the lnk.



A woman is always a mystery: one must not be fooled by her face and her hearts inspiration.Edmondo De Amicis


Photography: Jason McGlade @ jasonmcglade.com

Styling: Deborah Latouche @ deborahlatouche.com Hair and Makeup: Keti Nikolova @ Ketimakeup.com using YSL make up and Organic Pharmacy skincare.

Special thanks to Viktoria Neuberger and the East Cliff Hotel, Dover.

London College of Fashion BA Show 2010

We were lucky enough to be invited to the London College of Fashion BA graduate show, showcasing the best of LCF's fashion graduates. Here's our pick of the students who particularly caught our eye: First up, Connie Lo - Womenswear -who embraced granny chic and mixed it with tailored pieces for this eclectic collection:

Another mix and match beauty, Karishma Shahani - Womenswear - sent ethnic inspired colourful creations down the catwalk:

Jennifer Hockenhull - Surface Textiles, Print -produced a far more stylised collection, with on trend big shoulders and touches of the 80s with cycling shorts:

Kai Yeung Yau - Womenswear - provided the most outrageous collection of the night with headpieces made of pots and pans and this carousel-style delight:

Ki Ching Cheung and Ka Wai Lo - Womenswear -combined the cosyness of the arctic innuits with the design from a much hotter climate with aztec style prints:

Jennifer Ruth Low - Surface Textiles, Print - mixed delicate silk with heavier bondage detailing and sculpted shoulders, resulting in this classy collection:

Behind the Scenes @ Speedie's Shoot

speedies 1 Have a hankering to live in the 1970's? Look no further than Speedie's Vintage on Redchurch St, East London. He has everything you need to deck your home out in kitsch patterns, from sofa's to record players, kitchen utensils to lava lamps. The shop is laid out in a lounge / kitchen / dining room formation, like being in an amazing time warp and pretty much a ready made 1970's set. Which is why the FreeStyle Magazine fashion team braved the treacherous snowy conditions of January in London, to shoot six fabulous models as they indulged in a spot of retro wife swapping.....

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We also caught up with storeowner, Speedie for a little chat:

How did you get into buying and selling vintage? I started a weekend job in the Stables Market, Camden Town 10 years ago. I enjoyed it immensely and continued to work in various vintage retail positions for the next 7 years. I've always wanted to own and run a shop, I'm a hoarder and lover of all things vintage, retro and kitsch, so it seems fitting that I own a store and deal in these items on a daily basis. Believing that I was born in the wrong decade helps as I reject modern technology and styles in favour of the obsolete and dated but desirable design. I don't really know how to properly use a computer, unless it's an early 80’s Commodore. And I still make actual mix tapes with cassettes recorded from my vinyl collection. (Commodore and cassettes available in store!)

Where do you source your pieces and furniture? I hand select from many different sources from around the UK and mainland Europe.

Is this your first store? Yes, it’s been open for 18 months.

What are your favourite pieces in store at the moment? I have an early 1970’s black and red vinyl sofa; it’s the most comfortable sofa I have ever sat on!

Who is your style icon? I'm not sure if I have a style icon, as I usually make it up as I go along, I do appreciate 70s fashion, such as the band Mott the Hoople. I have many different styles that I embrace one day I could be an early 80s punk the next mid 70s newscaster with a bit of nerd thrown into both.

What are the origins of the store's and your name? The store was named after me and here's the story of my name. I was on a trial day at my first job in the Stables Market, this was also my first trip to Camden Town and it blew me away. So many vintage stores packed into a vibrant market environment were just too much! The owners of the store were all really nice and fun, so I was extremely keen to land the job. I did everything they asked of me really, really quickly. They liked what they saw and named me Speedie. I worked there for the next 7 years and got to be known by this name, it was when I dropped my real name to avoid confusion that the name had really taken...

What is your real name? That is a closely guarded secret.

Check out the full shoot in our Spring / Summer issue, out soon!

The ‘90s Are Vintage…

…According to iconic London department store Selfridges. As we are now in 2010, the 1990’s were a whole 10 years ago and this, apparently, is long enough in the past to class them as vintage. ‘The Nineties Are Vintage’ is a concept store that Selfridges, in partnership with vintage shops Rellik and Beyond Retro have opened, in the flagship Oxford Street store, to celebrate all things kitsch, nostalgic and ground-breaking from the 1990’s. selfridges vintage1

Head of Creative at Selfridges Linda Hewson says, “Looking back on the decade you remember all the amazing moments, people and products that have shaped our point of view today.”

On display are classic fashion pieces from Jean Paul Gaultier, Azzedine Alaia and Vivienne Westwood, exclusive prints from artist Damien Hirst, a selection of Kate Moss British Vogue covers (pictured below) and a pick of the top 50 albums and films from the decade will be on offer, including seminal pop culture shapers; Nevermind by Nirvana, (What’s The Story) Morning Glory from Oasis and who could forget Grrrrl Power pioneers with their perfect pop album Spice, the Spice Girls.

The 1990’s were also very heavily referenced on the Spring / Summer 2010 catwalks, meaning Selfridges are bang on trend with their retrospective. So pop down to Selfridges for a trip down memory lane, while simultaneously picking up tips on what to wear this Summer. Brilliant.

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Erdem at the V&A

Fashion in Motion is a series of live catwalk events presented by the Victoria and Albert museum, giving people who can't attend fashion week the chance to see exquisite designer clothes in the flesh and presenting the clothes in an artistic setting, emphasising the beauty of the garment, rather than the commercial nature of the fashion industry. Past exhibitors have included Giles Deacon, Gareth Pugh and Alexander McQueen. Last week, Canadian designer Erdem Moralioglu presented a selection of his favourite pieces in the stunning surroundings of the Raphael Gallery: erdem 2

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Some key accessories, floral print wedges and very on trend for Spring / Summer 2010, round framed sunglasses:

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Alternative Christmas Shopping

It’s December this week, which officially means that every single event taking place in London town will be linked to Christmas. There’s no getting away from it, so here’s a few fashion-based ones for you to pop down to, get cracking with the Christmas shopping and maybe pick up a few vintage bargains for yourself to kick start the festive mood (with the help of copious amounts of mulled wine): All I Want For Xmas Pop-Up Shop:

From now until 20th December, The Truman Brewery is hosting a mixture of exhibitions, designer sales and shopping stalls, from a range of independent designers, jewellery, home wares and fashion included. All your Christmas shopping needs under one roof, without having to go near Oxford Street. Bliss.

Supermarket Sarah:

On Tuesday 1st December, Supermarket Sarah is bringing her online boutique to the real world, to the Biscuit Building in Shoreditch to be more precise. On her site, vintage hunter Sarah hangs all her finds on her wall and you simply click on what you want to buy it. In the 3D version, you are given a basket to fill with all the weird and wonderful wares of Supermarket Sarah, while obviously sipping on the complimentary wine.


Beyond Retro:

On Thursday 3rd (in the Cheshire St store) and Friday 4th (in the Soho store) December, Beyond Retro are opening until 10pm for a shopping party, so you can peruse their vintage wares while sipping mulled wine and enjoying music from live bands.

So waste no more time, Christmas shopping can be a fun experience if you pop down to one of these events!

Goodbye Luella!

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Luella Bartley made the switch from fashion journalist to fashion designer in 1999 when she presented her debut collection, brilliantly entitled ‘Daddy, I Want A Pony’. It showcased her eccentric yet modern take on classic British designs and got rave critical acclaim. Luella’s star has been on the rise ever since, her clothes are firm favourites in celeb circles, she opened her own shop in Mayfair and in 2008 was named British Designer of the Year at the British Fashion Awards. She is one of the most successful and respected British designers in the industry.

It therefore came as a huge shock when, only a decade after she started, it was recently announced that her label would cease trading due to two major financial events. The Italian manufacturer that makes Luella’s products, Carla Carini, went into liquidation in October 2009; this was swiftly followed by Luella’s main investor and global licensee, Club 21 withdrawing its financial backing from the label. Consequently, Luella is not able to complete orders for the Spring / Summer 2010 collection.

Speaking about these events, Luella has been quoted as saying, "I hope that after we have survived this challenging time, the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next. We have a number of options open to us and are considering these over the coming months."

She is thought to be looking for a new investor. Hopefully Luella will be successful in her search, as there would be such a big heart-and-flowers-quaintly-clashing-shaped gap in the London Fashion Week schedule if she does not show anymore. Obviously we wish it wasn’t the case but due to circumstance there are huge price reductions on the Luella site. Let’s celebrate the label by taking a look at some fabulous pieces from her Spring / Summer 2010 collection:

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Images: Deborah Latouche


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If you happen to be in New York anytime soon, do not miss this exciting environmentally conscious pop-up store opening in the middle of Soho on November 11th. Promoting sustainable business and considered design, it will feature green products from brands like Timberland, Toms, Freitag and Stewart+Brown for six weeks in a row. Interestingly enough, the retail space itself has been set up with sustainable store fixtures. The owners literally managed to collect every single thing needed to build this part shop / part gallery / part event space from the dumpsters of New York City. Talk about recycling…. So keep this address in mind: 69 Mercer Street, NYC.

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Words: Giovanna Maselli, photos: Vina Parel Ayers

Betsy Bloomingdale and the Haute Couture

The Fashion Institute of Design and Merchandising of Los Angeles was the lucky recipient of a donation of over 100 Haute Couture garments from fashion pioneer Betsy Bloomingdale, and is now showcasing sixty of them in an exhibition running until December 13.From Christian Dior to Gianfranco Ferré, Valentino to Pierre Balmain, the collection highlights the personal style and lifestyle of socialite Betsy Bloomingdale (pictured below, second left) wife of the heir to the famous department store Bloomingdales and Haute Couture collector since 1961. Not to be missed!

Johnson, Bloomingdale, Bundy, Jones


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Words: Giovanna Maselli

Mulberry for Apple

British fashion house Mulberry is responsible for producing the most covetable bags around and now it has added another style to the range – the computer bag, more specifically, the Apple Mac computer bag. Apple approached Mulberry and asked them to create a collection to house their technical wares; Mulberry dutifully came up with a nine-piece collection that includes laptop bags, laptop sleeves and mini cross-body bags for the iPhone. Mulberry Creative Director, Emma Hill said, “ Apple products are too beautiful to reside in drab bags! Apple and Mulberry share a legacy of craftsmanship and I’m thrilled that we were asked to be Apple’s first luxury collaboration."mulberry appleThe bags are classic Mulberry from the outside and range from black patent leather to a warm brown. They are equipped with compartments and padded sections inside for computers, headphones, iPods and iPhones and can be used as a normal bag even when you don’t have your computer with you, making them highly versatile. Get yours now from the Apple website and from the Mulberry site on 1st December.

Q&A with Lulu Guinness

I was lucky enough to be present at a V&A fashion talk between Dolly Jones (of Vogue online) and fashion icon Lulu Guinness.Lulu was very warm, witty and extremely passionate about fashion, she talked about her youth through to her illustrious career as one of the world’s leading handbag designers. After establishing the brand in 1989 Lulu was informed by her keen customer base that they wanted to buy bags that Lulu herself would carry, from this Lulu revolutionised her brand and says of her customers; “People who carry my accessories generally have a little tongue-in-cheek and want to show a bit of personality in the way they dress.”

Lulu Guinness Lulu Guinness handbags have gone from strength to strength and over the years have created several diffusion lines to include jewellery, perfumes, sunglasses, stationary and bed linen, and in 2006 Lulu was awarded an OBE for her great contribution to British fashion. To mark her 20th anniversary she has set up her own scholarship for MA Artefacts students studying at London College of Fashion, which will commence in 2010.

The highlight of the evening was Guinness presenting the spectacular ‘Birdcage’ handbag that she made to commemorate her career to date. For this project she set out to push boundaries and created a singing and dancing bag - the world’s first automated handbag. Made in collaboration with creative mechanical designer Adam Wright; “It took 10 weeks and a couple of grand to make the prototype.” Whilst the ‘Birdcage’ looked purely ornamental Lulu showed us inside (with lights, an all essential mirror, and a hidden drawer at the bottom perfect for fitting a lipstick) showing us what a uniquely magical and functional invention it is.

Do you believe that a woman can have it all? “On a good day you appear to have it all and be so perfect you’re in a magazine spread, but this is not the case all day every day. You can have it all if you have an incredible support system around you of friends, family and colleagues. The support is 90% of having it all.” Where do you feel that your designs are best received? “Definitely in Japan and China where I have launched many more products than in the UK as they adore the attention to detail, such as little things hidden on the back or inside on the lining.  I Love Chinese and Japanese culture... they have such a sense of humour and their great personality is their uniqueness. I’m actually planning a capsule ready-to-wear collection exclusively for the Japanese market.”

What advice do you have for people starting out in the fashion industry? “Get your foot in the door with work experience at the places you’d most like to work. Don’t give up if you get knocked back. When you do finally get a placement prove yourself invaluable so your employer will see that they cannot live without you. Everyone is aware that there are more fashion students and creative’s than there are jobs, but perseverance is key. If you really can’t get a job in fashion, do the next best thing and learn the values of working. If it’s meant to happen it will eventually.”

Do you produce or have any plans to produce your collections in the UK? “I produce my collectables collection ‘made in Britain’ here, but there is a lack of production facilities over here and it’s not cost-effective to produce everything in the UK, as much as I’d love to.”

Do you plan to commercialise or mass produce the birdcage bag? “Yes in a way, I’m planning to simplify it slightly and make it a collectible and perhaps do a run of 500.”

lulu birdcage What is your own handbag collection like? “I collect handbags, mostly vintage evening bags, but I definitely have under 100. I usually carry my own bags and have about two or three good bags on the go at any time. I find it hard to indulge in bags as we have every Lulu Guinness design at my office so I don’t really need many more.” How do you feel when high street and online retailers such as ASOS copy your ‘lips’ bag? “Pleased, it’s such a compliment. Granted theirs is of a lower quality but it’s so great for everyone to be able to own such an iconic accessory even if it isn’t the original.”

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Words and Images: creative-idle

Foale and Tuffin - Made In England

The new exhibition at the Fashion and Textile Museum takes us back to the swinging sixties in London, with a retrospective of fashion designers Marion Foale and Sally Tuffin, seen here as they are today: sally and marion

Foale and Tuffin graduated from the Royal College of Art in1961 with the aim to create fun, accessible clothes that they wanted to wear. And this they most definitely achieved. Looking around the exhibition, everything you associate with the ‘60s is here, cute shift dresses, fun prints and snazzy hats.

All these were sold from their own boutique just off Carnaby Street. They even had a celebrity connection as their bags were designed by Mick Fleetwood’s sister, Sally Jess and fellow designer Zandra Rhodes gave them prints to work with, cumulating in, among others, this beautiful domino dress: domino dress Classic Beatles tunes and ‘60s melodies are blasted through the Fashion and Textile Museum as, along with their actual clothes, you take in Foale and Tiffin’s fantastic illustrations and Iconic Vogue covers, along with a replica of their 1960’s boutique. Perhaps not the most well known of 1960’s designers, but Foale and Tuffin’s influence is plain to see, their clothes encapsulate the fun and carefree nature of the decade.

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Foale and Tuffin: Made In England is on from 23rd October 2009 – 24th February 2010.