Creative works were funded this way for centuries.
Mozart, Beethoven, Whitman, Twain, and other artists funded works in similar ways — not just with help from large patrons, but by soliciting money from smaller patrons, often called subscribers. In return for their support, these subscribers might have received an early copy or special edition of the work. Kickstarter is an extension of this model, turbocharged by the web.
GUYS WE NEED HELP NOW: JUST 13 DAYS LEFT AND WE NEED YOU TO ORDER A MAGAZINE, A T-SHIRT OR A FATCAT OR ANY OF OUR PLEDGES. IF WE DONT REACH 15,000 THROUGH YOUR PRE ORDERS OF THE FANTASTIC FSM 4 AND FRISBEE THEN WE DONT GET ANYTHING AND WE WONT BE ABLE TO PRINT. ANYONE WHO ALREADY PLEDGED WILL THEN NOT BE CHARGED. SO ITS ALL OR NOTHING! PLEASE LOOK AT THE VIDEO-