…According to iconic London department store Selfridges. As we are now in 2010, the 1990’s were a whole 10 years ago and this, apparently, is long enough in the past to class them as vintage. ‘The Nineties Are Vintage’ is a concept store that Selfridges, in partnership with vintage shops Rellik and Beyond Retro have opened, in the flagship Oxford Street store, to celebrate all things kitsch, nostalgic and ground-breaking from the 1990’s.
Head of Creative at Selfridges Linda Hewson says, “Looking back on the decade you remember all the amazing moments, people and products that have shaped our point of view today.”
On display are classic fashion pieces from Jean Paul Gaultier, Azzedine Alaia and Vivienne Westwood, exclusive prints from artist Damien Hirst, a selection of Kate Moss British Vogue covers (pictured below) and a pick of the top 50 albums and films from the decade will be on offer, including seminal pop culture shapers; Nevermind by Nirvana, (What’s The Story) Morning Glory from Oasis and who could forget Grrrrl Power pioneers with their perfect pop album Spice, the Spice Girls.
The 1990’s were also very heavily referenced on the Spring / Summer 2010 catwalks, meaning Selfridges are bang on trend with their retrospective. So pop down to Selfridges for a trip down memory lane, while simultaneously picking up tips on what to wear this Summer. Brilliant.