Everything happening Freestyle...

Monday 21st Sept

Monday was a day full of fashion presentations  for us, and they are completely the way forward. Either taking the form of mannequins displayed around the room showing off the collection or several catwalk shows throughout the day, they are a far more civilised and orderly approach to seeing new collections. Although, there is nothing quite like being at a show with the tension rising pre- show as the scramble of fashionistas all insist they have the front row ticket in the main tent…. Future classics

 Our first presentation of the day was Future Classics, who went for the catwalk version and showed an extremely wearable collection of clashing prints; we saw stripes with flowers, bright colours and chap style (Christina Aguilera circa Dirrty) leggings. The collection was perhaps not the most innovative or original this fashion week but I really liked it.

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 It’s not just the smaller brands that favour the presentations, Aquascutum and Temperley also chose to hold them this season.

They were both away from Somerset House, so we decided the best way to get to them was via a courtesy rickshaw – not any old rickshaw, an Armani rickshaw – which took us to their exclusive fashion week café in St Martins Lane. And although we had a fun – if not slightly perilous trip across Holborn, as you would expect from an Armani café, the prices were not on the cheap side, so we popped into Pret on the way to Aquascutum…


 Aquascutum showed a collection with a neutral brown/white/beige palette, which conjured up images of being the most fashion conscious person on a Safari. It also didn’t hurt that they’d booked some big models, including Coco Rocha and Chanel Iman for the occasion.  

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 In the sumptuous surroundings of Sketch – a restaurant and club on Conduit Street,  the Temperley presentation was held.  We walked past lava flowing down the main staircase and a huge statue made of tiny childrens toys before entering the Temperley Spring / Summer 2010 circus – literally, it being the theme of the collection. The Temperley mannequins around the edge of the room wore top hats, while jovial music played and a stunning antique projector cast 1920’s style moving images on the walls. Unusually for Spring / Summer collection, there were lots of blacks and purples on show and overall, although pretty and wearable, the clothes felt more like they came from an Autumn / Winter collection.

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Words and images: Jennifer McNulty