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LFW Saturday 19th September

This season London Fashion Week (LFW) was the busiest ever we had prominent designers such as Mathew Williamson, Burberry and Antonio Berardi coming home from New York, Milan and Paris respectively to support the pizzazz  that is surrounding this cultural chasm of a city. London has churned out some amazing talent in the past and continues to do so; the shame being that once designers reach a certain level they fly the nest leaving the little chicks behind.

The  British Fashion Council (BFC) worked really hard to get these big birds back and in doing so have created a real buzz in London, journalists, celebrities and buyers flocked here from all over the world to catch a glimpse of not only the ole favourites but also the raising stars.

The collections on the whole gave me a real feeling of lightness, with lots of white and cream, tulle and chiffon, light pink and nudes. It was as though the designers had decided to finally say goodbye to the recession and had positive, fun thoughts in mind for S/S 2010.

freestyle magazine - Mulberry S/S optimism as seen at Mulberry's fun-fair inspired show

Saturday 19th Sept Mary Katranzou Although we did not make it to this show it is definitely worth mentioning Mary Katranzou, she only graduated from St Martins a couple of seasons ago, but she is making many a ripple in the pond and her oversized jewellery and printed dresses are on very ones lips.

This season Mary collaborated with Blown glass artist Peter Layton, to create the jewellery which inspired the collection.



Danielle Scutt With whipped  ice cream hair do’s and pink glitter lips Danielle Scutt is making very bold yet surprisingly feminine statements..  Jackets with strong leg of mutton sleeves are teamed with super tight pencil skirts, Organza frIlls, metallic leather, big chandelier earrings and huge pom pom scarves.

This designer always follows her heart, and as a result she sets trends and transcends boundaries.

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Ashish The king of bling Ashish Gupta had the photographers going wild when Michelle Williams, Roisin Murphy, Paloma Faith, and VV Brown were all sitting front row.

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The Ashish woman is a glamourous globe trotter this season. With super slick hair and more than a hint of the 80’s; she shimmers in her map of Italy dress, dazzles in a New York Skyline shift and has more sparkle than Alexis Carrington.

Ashish who is know for his glam and sportswear fusion also presented an exclusive capsule collection inspired by Nike.

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Osman Simplicity is always prevalent in Osman's work, a photograph of Mrs. Simpson wearing a white dress when visiting president Nixon originally inspired his white collection.  We are taken on a journey from North African to Japan, there is a real focus on the purity of line and graphic splashes of Gold create a discrete opulence and modernize the collection.

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Krystof Strozyna An accopmplished collection of well tailored outfits in paneled, cut silks and cottons in black and  burnished shades of peach.  Krystof’s dresses and trouser suits  showed a maturity in cutting that looked technically adept and was styled  the right side of edgy. His best collection yet!

written by Samson Soboye

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David David After Krystof we jumped in a cab and made it to the David David presentation, these two brothers made a giant leap from the street/ sports type fashion they were producing last season. Their prints now adorn elegant shift dresses and simple silk tees. A nice relaxing finish to the day.

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Words and Images: Deborah Latouche

Contributer: Samson Soboye